Zipcar Case Study

      Description PLEASE ADD TWO MORE PAGES TO THE WORD DOCUMENT. YOU JUST NEED TO DEVELOP MORE YOUR IDEAS. For this analysis, please read the attached case study named “Zipcar: Refining the Business Model in your HBR Coursepack. Provide me an analysis of the case, including a succinct and direct recommendation to Robin Chase. Be sure to address each of the following questions in your analysis. Please do not cope/paste these question in your essay, just address them somewhere in your analysis): 1. Describe Zipcar’s business model, including how it has evolved between December 1999 and May 2000. What does the data from the September operations say about how the business model is playing out in practice? 2. What actions do you recommend Chase take as a result of your analysis of the September operating data (Exhibit 8B)? 3. What is the strongest argument Chase could make to a potential investor regarding the potential attractiveness of Zipcar as an investment opportunity? Specifically, what do you recommend she be sure to include in her pitch at the upcoming Springboard venture forum?