NEW HERE? USE "AFORUM20" TO GET GET 20 % OFF CLAIM OFFER

UK: +44 748 007-0908 USA: +1 917 810-5386
My Orders
Register
Order Now

Wom, EWOM/influencer marketing

  Critically evaluate the role opinion leaders have in relation to a marketing communications campaign. Show the importance of Word Of Mouth (WOM) extended by e-WOM, in supporting this role. Illustrate your answer with examples.