What benefits Netflix offer to its customers

Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Netflix deals with in its operation and, from the marketing perspective, describe what Netflix exchanges with each of the key players in order to make money in its business.

Q2) Based on the textbook case, the assigned articles, and your own experience, what benefits (small and big) does Netflix offer to its customers?

Q3) In the late 2000s, Blockbuster struggled and eventually went out of business while Netflix kept thriving. What made this difference? How were the two companies different in those years? [Hint: This question is based on “Textbook Case_ Netflix (7e),” available on D2L. Focus on pp. 467 – 469 for this question.]

Q4) What are the (a) opportunities and (b) threats that Netflix is facing currently? [Tip: Remember that opportunities and threats are factors that exist outside the company.]
(a)

(b)

Q5) Why has Netflix invested heavily in its own original programming and global expansion? In other words, why are its original programming and global expansion so important for Netflix?

Q6) Based on the last two articles, what are the (a) strengths and (b) weaknesses of Peacock, compared to Netflix? [You must describe at least two strengths and two weaknesses for full credit.] INCLUDE REFERNCES CITATION IN TEXT IS APA +400 WORDS

Sample Solution

A6) Strengths of Peacock:
a1. The first major strength of Peacock is its extensive library of content. It has thousands of hours of programming, including hundreds of hit shows and movies from NBCUniversal’s portfolio as well as exclusive originals across genres like comedy, drama, reality TV and more. This provides a wide variety of choices for viewers.

a2. Another strength is that it offers free streaming options in addition to its premium tiers which have been quite popular among consumers who are cash-strapped due to the pandemic or those who just don’t want to pay for streaming services but still want quality content. Additionally, the ad-supported version has no ads when streamed on tv devices such as Roku or Apple TV unlike other platforms where ads can be intrusive at times making viewing less enjoyable .

Weaknesses Of Peacock:
b1. One major weak point for Peacock is that it doesn’t offer any 4K UHD content and lacks some features such as offline downloads which Netflix offers in abundance along with higher resolution picture quality . This may make some viewers hesitant about subscribing to their service if they are looking for high-quality visuals and convenience especially given that 4K TVs have become increasingly commonplace over the last few years .
b2. Another weakness is that currently not all devices support Peacock yet so users who prefer certain platforms may find themselves unable to watch certain titles available exclusively on the platform leading them away from signing up despite being interested in what they offer . These limitations will limit its potential user base until support expands beyond these select few devices

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