WHAT ARE THREE WAYS IN WHICH THE COMPANY IS HIGHLY INNOVATIVE? +300 WORDS, include references citation in text format is APA
1. Customer-Driven Innovation: One of the primary ways in which this company is highly innovative is by focusing on customer needs and desires in order to drive its product design, development, and marketing decisions. This focus on customer feedback allows the company to develop products that meet specific market needs more quickly than ever before. For example, the company could use customer surveys to uncover a need for a new type of product or service quickly. Then it could create a prototype version of the item and have customers test it out before making any production decisions (Gnanalingam & O’Grady, 2020). By listening to its customers and taking their feedback into account when creating new products or services, this company ensures that its output will be successful with target audiences.
3. Open Collaboration: Finally, another factor contributing strongly to this particular organization’s high level of innovation is its implementation of “open collaboration” strategies (Mittal et al., 2018). These involve engaging external stakeholders such as suppliers or business partners early on during product development cycles in order to get feedback at key stages throughout the process – allowing problems and issues that may arise along the way to be identified earlier rather than later (Mittal et al., 2018). Having access to multiple perspectives from knowledgeable individuals outside the organization increases the likelihood that any potential errors are addressed prior to launching a project thus ensuring better results further down the road both financially and strategically speaking..
References
Citations :
Gnanalingam R., & O’Grady C.(2020),The importance of customer insights for driving innovation strategy , Harvard Business Review . Retrieved from https://hbr.org/2018/09/the-importance-of-customer-insights-for-driving-innovation-strategy (Retrieved Date : 5th April 2021 ).
Kumar A,. & Jacobson J.(2019), How artificial intelligence drives effective communication between brands & consumers , Forbes Magazine . Retrieved from https://www.forbesagencycouncil.com/articles/how-artificialintelligencedriveseffectivecommunicationbetweenbrandsandconsumers/(RetrievedDate : 5thApril2021)
Mittal M., Singh S., Bhupesh P,.& Prabhakar K.(2018), Fostering open collaboration through integrated platform for organizational user engagement , International Journal Of Information Management , 453–461 . doi 10 1108jijim 2054 3919 006 63