Company that is being analyzed: Walt Disney

Instructions:
Company Overview and Mission and Vision Statements

Follow the steps below to complete a single Word document to submit to your instructor:

Step 1: In 250-500 words, give an overview of the company, describing their business, brief history, and your initial thoughts on the organization’s strategy and business model.

Step 2: Go to your project company’s website. Find the company’s vision and mission statements and add them to your Word document.

Step 3: Assess the company’s current Mission and Vision statement and, in 250-500 words, explain your analysis of its strengths and weaknesses.

Step 4: Write new and improved vision and mission statements for the firm, following the information presented in Chapter 2 about the characteristics, qualities, components, and importance of vision and mission statements.

Step 5: Explain in 100-150 words, how or why your proposed vision and mission statements are better than the current statements, and how they could benefit the company moving forward.