The video; https://youtu.be/qE2jkJC7I2A and review: https://www.coca-colacompany.com/topics/open-happiness and research: https://econsultancy.com/digital-marketing-campaigns-coca-cola/
Answer the following questions. (Important: Include references to the previous text reading Chapters 5 & 6, as well as Chapter 7, in your answers.)

How many different types of media were used to engage consumers with the Coca-Cola brand? List and provide an example of each.
Analyze these media elements of the campaign individually and as a whole do they work in harmony to create an integrated brand experience for the consumer? Which elements worked better than others?
Referring to the stages of the Consumer Pathway, how are consumers involved in the Coca-Cola Happiness campaign?
Is this emotion (Happiness) a good fit to the Coca-Cola brand? How does it contribute to the brand’s long-term reputation?
Critique the Happiness campaign effectiveness as an international campaign. Does the concept translate equally well in other countries and cultures?