Vetsnow

What information would you want to know regarding Vets Now’s competitors that would inform/influence the company’s marketing strategy? What do you think are key trigger points (moments that stop/propel progress) in the buyer journey when selecting an accident/emergency pet service provider? Based on your responses to the previous question, what recommendations would you make to Vets Now regarding additional content (beyond what’s mentioned) that supports the customer journey and why are you recommending it?