Read the Anthony (2012) article. Choose one of the following four companies mentioned in the article: Medtronic, Unilever, Syngenta, or IBM. Based on information in the article, describe the innovative idea(s) that your chosen company created and implemented. Next, do your own research and share additional information for something mentioned in the article about either the specific innovation described or information regarding how specific cultural characteristics may foster or get in the way of sustained innovation for that company.