Choose one of the following top 500 worldwide Corporations (https://money.cnn.com/magazines/fortune/global500/):
• Pepsico:
✓ Country:
USA
✓ Main Sector:
Fast Moving Consumer Goods
✓ Website:
https://www.pepsico.com/
✓ Annual Report
https://www.pepsico.com/investors/financial-information/annual-reports-proxy-information
• Wal-Mart Stores
✓ Country:
USA
✓ Main Sector:
Retail & Wholesale
✓ Website:
https://www.walmart.com/
✓ Annual Report
https://stock.walmart.com/financials/annual-reports/default.aspx
• Hewlett-Packard
✓ Country:
USA
✓ Main Sector:
Information Technology
✓ Website:
https://www.hp.com/us-en/shop
✓ Annual Report
https://investor.hp.com/financials/annual-reports-and-proxies/default.aspx
• Banco de Santander
✓ Country:
Spain
✓ Main Sector:
Financial Services
✓ Website:
https://www.bancosantander.es/en/particulares
✓ Annual Report
https://www.santanderannualreport.com/2021/en/undefined
• Aldi
✓ Country:
Spain
✓ Main Sector:
Retail
✓ Website:
https://www.inditex.com/itxcomweb/es/home
✓ Annual Report
https://static.inditex.com/annual_report_2021/en.html
You will need to document yourself about the company’s last 5 years strategic performance by checking its Annual Report website section and articles you
may find through Google, EBSCO or any other sources of information.
You will develop and submit a strategic analysis report on how the corporation has evolved its Mission, Vision and Values, its specific target market segments,
its position with regards to its competitors, the changes in the industry and in the environment and the resulting SWOT matrix after the pandemic.
You will need to apply and highlight the concepts and theories learned in the first part of the course, in particular Porter 5-C model, PESTEL analysis and competitor
grid.