Pick a large company, which we might know (let’s say the top 500/1000 companies). How does a savvy company find ways to better to listen and improve their customers experience? Add a reference link to support your findings. (here is a link example
https://www.forbes.com/sites/alanhall/2013/05/17/listening-to-customers-yields-success/#55c079b67014
Social media analytics (pp. 380-386) companies provide integrated support that is helpful to many parts of a business. List and briefly describe the best practices in social media analytics.

Social Network Analysis (pp. 373-377) can help companies divide their customers into market segments by analyzing their interconnections. Why is this important? What are some of the benefits a company can use?