The term "DE seasonalize"

  Question 1: Explain what the term "DE seasonalize" means, and how it applies to Ben & Jerry's. Question 2: In what ways has the pandemic created opportunities for Ben & Jerry's to "DE seasonalize" sales of its ice cream? Question 3: List and briefly describe at least three strategies or tactics that Ben & Jerry's is already using to promote sales of its ice cream during the pandemic. Question 4: Describe at least two other ideas you have to promote Ben & Jerry's ice cream sales during the pandemic that are not mentioned in the article.