The startup of a small business

Executive Summary Paper: You are an analyst for an up and coming business (small-Car dealership ), located in Southeastern United States. The initial plan needs to rise above having only marginal success as a company tasked with analyzing the competition and developing benchmarks for the purpose of both improving profitability and expanding operations. Identified any competition (list one major brand/company) as your most similar competitor. Your job now is to use multiple tools to analyze your competition’s performance and offer well-researched observations concerning the success and challenges faced by your competition. You should include an Excel spreadsheet with all calculations.