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The role of the Stark salesperson

  1. This assignment is primarily related to concepts covered in Module 7 & 8.
    Module 7: https://bbol.embanet.com/bbcswebdav/pid-2387842-dt-content-rid-38084858_1/courses/SE-CRM400-F22/Course%20Documents/module07/story.html
    Module 8: https://bbol.embanet.com/bbcswebdav/pid-2387843-dt-content-rid-38085059_1/courses/SE-CRM400-F22/Course%20Documents/module08/story.html
    Module 5: https://bbol.embanet.com/bbcswebdav/pid-2387840-dt-content-rid-38084428_1/courses/SE-CRM400-F22/Course%20Documents/module05/story.html
  2. This is designed to help you reach Learning Outcomes 1, 3 and 5 of this course.
    Assignment
    In this assignment you are to read the attached case on Stark Industries and answer the questions noted in the case. Your answer should be based on the information presented in the case as well as what you have learned in Modules 5, 7 & 8.

In this assignment you will play the role of the Stark salesperson. Your job is to use the information presented in the case and your own internet research to identify and prioritize potential real-life Canadian customers Stark should target.