The company’s CEO, Gabriel Marron, has been resistant to change for the past 25 years, and the company
recently began losing market share to other competitors. After months of being in denial, the CEO is finally
open to considering the idea of implementing innovative approaches to reclaim the company’s former position
at the top. Gabriel admits that it is simply not in his nature to value innovation. Sticking to tried and true
methods has always worked favorably throughout his career, but you are being brought in because that is
proving to no longer be the case. In your report, you will draw the connection between creativity, innovation,
and business practices.
With those thoughts in mind, construct Part 1 of your report to the CEO with the following section, being sure to
incorporate appropriate business examples (as indicated), as well as citations for relevant academic resources
from the classroom, the Walden Library, and/or other appropriate scholarly sources to support your work