The Rise of Social Networking Sites

    Please refer to From SixDegrees.com to Facebook: The Rise of Social Networking Sites” in pages 89-92 of the textbook and then answer the following questions: Why did the first social networking sites fail? Is there anything they could have done to survive? What factors made Myspace more successful than Friendster and SixDegrees.com? What factors enabled Facebooks to overtake Myspace? Are there significant switching costs that lock users into a particular social networking site? What will determine if Google+ can overtake Facebook?