The news media's responsibility

What do you think the news media's responsibility is in providing accurate information to the public?
Based on the media you engage with, what should news media's response be to reporting on "chatter" heard on social media?
Do non-news media organizations that have a digital presence, such as a social media account, TV show, or blog, have any responsibility to present accurate and factual information through the content they share? Why or why not?