The modern grocery store has undergone some dramatic changes that have mirrored the demographic changes that have occurred in our society over the last ten to fifteen years. Family units, singles, and relationships between couples have changed and are continuing to change.

Consider product line mixes and any perceived changes from a few years ago. For example, which is more dominant—single-serving items or multiple-serving items?
Assess what you see.
Next, interview a store manager and get his or her impressions on the changing grocery customer.
Match this material to the information provided in the chapter.