Question 1. In chapter 3 , you read about the Gestalt perspective, what is your understanding of this principle? Explain using an example any one (1) of the three principles provided by this perspective that relates to how our brains organize stimuli. Question 2. Based on the chapter 4 slides and your readings, classical conditioning and instrumental conditioning are used to elicit desired responses.

a. What do you understand by these two concepts?

b. Why do you think that a pioneering brand have a memory advantage over follower brands?