The confusion matrix

Describe how the confusion matrix is used for model evaluation. Describe the definition of accuracy, precision, recall, sensitivity, specificity, True positive rate, False positive rate. Synthesize real-life examples where you would rely on each one of these measures to evaluate prediction, or classification, performance of your model. What is a Lift chart? Explain in what situations you would use it? What is ROC chart? Explain in what situations you would use it?