The American Marketing Association (AMA)

The American Marketing Association (AMA) defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Evaluate the strengths and weaknesses of this definition. Defend how you would change the definition. Assess whether the definition is clear, accurate, relevant, and current in today's organizations and society.