With the arrival of 2011, the earliest members of the Baby Boomer Generation have begun turning sixty-five
years old, and there is a whole bunch of them- 78 million people born between 1946 and 1964. The Social
Security system is about to start paying out in a way the system has never experienced. In 2021 United States
will reveal the results of the recently tabulated census which was conducted in 2020. There will be less baby
boomers each year as they pass on. So the numbers will reflect a demographic cohort that no longer is the
largest demographic in the United States.
The “average” baby boomer looks in the mirror and does not see an old person. However,… it does not mean
that their body understands that! So… “78 million” people with money, a different attitude than their parents had
about aging means something to companies who want to make a profit.
This generation believes that they can change the world and will redefine what it means to “age”.
The over fifty-age group emerged as having significant disposable income and market power with very specific
needs, values, and behaviors. However, the recession certainly has not been easy on the boomers. For many
the idea of early retirement is a faded dream.
In a four (3)-page paper, you are to describe a typical baby boomer.
Who are they?
What do they want in clothing- especially women?
What products are they going to want?
What products will they need?
Where do you think they will spend their money?
Pick two companies (of course- surf the internet)
Sample Solution