1.)Who were the non-customers Marvel targeted?

2. There are several attempts to explain Marvels Success via competetive strategy but they fall flat: competitve strategy, with this specific case neither predicts nor explains the outcome why?

Formart:

Executive Summary

(If appropriate – should be written last to focus on key points/findings)

Introduction

Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form.

Body

May include:

Target Market Identification
Market Needs
Forms of IMC in use
Analysis of Case
Key Issues/Goals
Recommendations