Target Market Identification

  1.)Who were the non-customers Marvel targeted? 2. There are several attempts to explain Marvels Success via competetive strategy but they fall flat: competitve strategy, with this specific case neither predicts nor explains the outcome why? Formart: Executive Summary (If appropriate – should be written last to focus on key points/findings) Introduction Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form. Body May include: Target Market Identification Market Needs Forms of IMC in use Analysis of Case Key Issues/Goals Recommendations