Write a report within the context of the sustainable fashion sector covering the following points:

Evaluate how any one provider of sustainable fashion is dealing with the challenges presented by the sustainability agenda. Assess the extent to which the chosen provider is managing the transition from niche to mainstream through its marketing activities indicating the suitability of its overall strategy and tactics to reach a broader consumer base.

Expectations:

1. You are required to use an example – a provider of sustainable fashion – to demonstrate your in-depth understanding of how sustainability issues affect the sector and appraise how those challenges are being met by that provider.
2. Your example may be a producer/manufacturer of sustainable fashion or a retailer of sustainable fashion (provided the focus of the retailer is on sustainable fashion). Please use a company named Synergy Clothing as the chosen retailer. (http://synergyclothing.com/blog/?cat=17)

Sample Solution