Importance of Having a Communication Plan
Having an effective communication plan is vital for any organization that wants to be successful in achieving its goals. A communication plan not only provides structure for how information is disseminated but also helps create clarity around who is responsible for what tasks related to communications efforts. It can help focus attention on key messages by helping develop an overall strategy for getting them out there into the world through multiple channels like traditional print publications or online platforms like social media outlets. Additionally it allows us to track progress towards our goals by providing metrics which measure our success rate at reaching intended audiences over time so future plans can take those results into account when being made as well as ensuring consistency across different mediums used in terms of message delivery format & style utilized throughout. Finally having one ensures everyone involved understands their role & responsibilities when it comes down to communicating effectively with both internal & external stakeholders alike!

How 1998 Communications Plans Differ from Today’s
Communication plans today differ quite significantly from those seen back in 1998 due largely in part to the rapid growth of digital technology since then- introducing new avenues we now have available when planning out strategies related too marketing or outreach efforts specifically geared towards engaging certain audiences within specific contexts they may find themselves within online! For example online platforms such as Facebook pages& Twitter accounts were non existent back then but now make up essential parts every modern day communication strategy -allowing users connect directly with target groups much more efficiently than ever before! There has also been many advancements made regarding ways organizations can track progress against desired outcomes utilizing various analytics tools-making data collection less labor intensive while still providing accurate feedback on performance levels which couldn’t previously be achieved prior too this technological shift occurring within recent years! This information collected can then provide valuable insights which allow brands tailor their messaging better fit needs/interests expressed by customers while staying competitively ahead within marketplace trends constantly shifting fashion – making entire job managing communications far easier than once was case before shift digital evolution took place