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An important part of the strategic plan is the communication plan. For this discussion, consider your program and come up with a communication plan using the template provided in the required reading. Then respond to the following:
Communication Plan Summary
The communication plan for the program is there to ensure that all stakeholders are aware of, and engaged in, the strategic planning process. It serves as a roadmap, detailing how information will be shared among internal and external audiences during each step of the process. Specifically, this communication plan will include outreach strategies such as email campaigns, surveys and focus groups; messaging strategies such as press releases, digital media campaigns and targeted print materials; and social media presence through platforms like Facebook, Twitter and Instagram. The goals of this plan are to reach out to key stakeholders in order to inform them about the progress of the program; create an atmosphere of openness where feedback can be exchanged between both sides; build trust with target audiences so they feel comfortable offering their opinions on our initiatives; increase engagement with existing supporters while simultaneously acquiring new ones; protect corporate image by providing accurate information through reputable channels; foster relationships between internal staff members so collaboration is seamless throughout each step of the process.
Importance of Communication Plan
A well-thought-out communication plan is essential for successful implementation of any organizational initiative or project. A good communication strategy can help keep everyone informed throughout the entire duration of a project – from its initiation to completion – increasing team morale along with overall productivity. Additionally, when properly communicated plans become part of an organization’s culture it ensures that everyone understands their role within it as well as what’s expected out them – helping minimize room for error or miscommunication down the road. Furthermore having a solid communication plan helps us build better relationships with external partners (such as vendors), customers/clients or other departments which ultimately translates into higher performance overall.
How does 1998 Communication Plan Look Different From Today?
In comparison to 1998 today’s communications plans have shifted significantly due largely in part by advances in technology which allow us expanded access points beyond traditional means such as print media or radio broadcasts thus allowing companies greater flexibility when crafting their messages – making sure they stay relevant regardless if they’re reaching millennials via Instagram stories or baby boomers via podcast interviews etc… With modern resources at hand we now have access various tools like AI chatbots & SMS bots enabling automation & customization on a level never seen before making way for more personalized & direct interactions across multiple channels (vs one). Furthermore data analysis has come center stage enabling organizations not only measure success but also identify areas that need improvement allowing them adjust course based real-time insights rather than playing catch up after launch day has passed (McLellan 2018). In conclusion when we compare today’s offerings vs those available back in 1998 although some fundamentals remain same end goal remains same – effective execution & delivery solid messaging tailored towards desired audience(s). If mastered these changes offer tremendous potential regarding insights gathered brand loyalty growth potential cost savings & much more .
References:
McLellan T.(2018) What Is a Communications Strategy? Retrieved from
https://www.marketingterms.com/dictionary/communications_strategy/