Strategic Management: Vision, Mission, and Stakeholders

  search General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg. Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company). Respond to this discussion. When it comes to its mission and vision statements, General Mills overall mission statement is making consumer lives healthier, easier, and richer, in which the company’s main focus is on the achievements of its objectives and set goals within these main two areas: Improving health & Improving lives (General Mills Mission and Vision Statements Analysis, 2020). Whereas with its overall vision statement is making food that consumers love, in which the company places great emphasis on the desires and likes the consumers (General Mills Mission and Vision Statements Analysis, 2020). In contrast and comparison to Kellogg’s Brand, its vision and mission statements focuses on Staying focused and Going further (About Kellogg Company, n.d.). Kellogg’s brand is also a well known brand that has been around for more than 100 years. Their products consist of Special K, Frosted Mini Wheats, Cheez-it, Eggo, Corn Flakes and Frosted Corn Flakes to name a few as well (Kellogg Company I Our Brand Portfolio, n.d.). Both company’s provide health and nutrition within its products. Kellogg’s major stakeholders consist of the following: Employees Suppliers Communities in which it operates Governments Customers Health organizations and charities