What were the sources of inspiration that Katrina Lake drew upon from her personal experience?
How did she combine these elements to create Stitch Fix?
Using the ERRC framework, describe Stitch Fix’s blue ocean strategy?
Describe how analytics enable Stitch Fix’s strategy. Has Stitch Fix created any data and analytics assets that
create sustainable competitive advantage?
Add Amazon to the strategy canvas. What elements of Stitch Fix are most vulnerable to Amazon, and which
are less vulnerable?
Sample Solution