Stimulating sales through customer’s senses

    Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, a scent strip in a magazine, a sound, jingle… Do you think it was effective? Why? Can you come up with what you might have originally thought was a “dumb” ad (ex: perhaps you originally thought the Axe ads were just silly), but now in retrospect you think was smart? Why?