Starting Your Marketing Plan

Before you begin your marketing plan, you must clearly address, Product, the first of the four Ps of marketing.
Define your total product attributes (name, packaging, special features, etc.) and determine your target market
or who will most likely need and/or want your product or service. You will then address the second P, Place, or
the distribution of your product or service. Where and how will the customer obtain your product or service? .
Describe the total product (name, packaging, special features, etc.) and target market.
Describe the place or distribution that addresses the target market in your marketing plan.