Starbucks

1. How does Starbucks create and provide value for customers? (3 points)
2. Why can Starbucks charge so much more for a latte compare to chains like Tim Hortons? (2 points)
3. What sorts of expansions seem most likely to benefit Starbucks in the future? Which seem riskiest? (2 points)
4. Based on what you have just read, what is one of Starbucks’ marketing objectives and what else would you recommend that Starbucks do to achieve this objective? (3)

Sample Solution