Sponsorship activation.

You may attend a live sporting event or watch any event (2-hour minimum) on television. As you watch, pay close attention to all the sponsorship activation. This can be commercials, event signage, in-game features, sponsored broadcast segments, announcer mentions, or related social or digital promotions such as contests, hashtags, or other participatory activations. While you watch the sporting event, fill out the sponsor activation matrix provided. Once the matrix is full, evaluate what you saw, and think about the level of effectiveness of each of the sponsor messages. • What stood out to you? • What was barely noticeable? • Was anything creative or unique? • Was there a lot of sponsorship clutter or were the sponsors easily recognizable? • Was there category exclusivity or overlap in the brands activating? • Do you think the activations had an impact?