• What were Elon Musk’s motives for creating SpaceX? How do these motives influence the kinds of decisions he made in creating the firm? • Thinking about Musk’s prior experiences, capabilities, and motives, what do you think are his strengths and weaknesses in creating SpaceX? • What did SpaceX do differently from other space companies? • Discuss whether you believe the incumbent space companies will adopt elements of SpaceX’s model (be specific about which). Do you think the incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant threat?
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