SWOT Analysis Of Southwest Airlines
Strengths – Being the largest low-cost carrier in the US gives it enormous bargaining power when negotiating contracts with suppliers such as fuel providers & airport operators thus helping it keep costs down; Its efficient utilization rate (no empty seats) ensures maximum returns on flights; Strong brand recognition & loyal customer base who keep returning due mostly due to excellent services offered onboard (ease/speed during boarding process & flexibility towards last minute change requests); Profit margins remain consistently higher than competitors despite lower ticket prices Weaknesses – Limited international presence where most competitors have access too giving them advantage entering new markets; Dependence on few airports for operations can limit growth opportunities if these are constrained e .g due to capacity constraints from infrastructure limitations Opportunities – Growing domestic demand especially leisure travellers looking for cheaper options will help drive volume growth given current economic climate especially among younger generations who tend not spend more money travelling instead seeking out cheaper alternatives Threats – Increased competition from other carriers (both legacy airlines & budget airlines) offering similar services at competitive rates can erode market share

Strategies at Business Unit Level: At business unit level management needs focus on ways optimize cost structure further through improved operational efficiency such use alternative sources fuel supply apart traditional suppliers; Pricing policies need adjusted taking into account competitive landscape ensure they remain competitive while keeping profitability intact Strategies at Functional Level: Create strong marketing campaigns promoting recent addition routes/destinations add value proposition tailored specific target segment (business vs leisure travellers); Leverage digital capabilities enhance user experience ensuring ease convenience booking process across different channels reduce time taken complete transactions enhancing loyalty among customers ; Develop effective loyalty programs encourage repeat visits through rewards points discounts etc Organizational Structure For Southwest Airlines Due size complexity operations most suitable organizational structure would Divisional Structure divided four main divisions namely Operations Sales Marketing Finance Each division headed respective heads reporting directly CEO who accountable performance whole organization Sustainable Competitive Advantage Yes believe possess sustainable competitive advantage given long standing reputation excellent flight service pricing strategies they employ Alongside initiatives promote safe reliable travel focus deliver exceptional guest experience create strong emotional connection between travelers Preparation For Major Crises Future Taking precautionary measures ensure preparedness face any future crises important clear plan set place shared personnel outlining roles responsibilities protocol followed crisis arises crucial prevent panic confusion arose must trained handle potential scenarios raised improve likelihood overcoming issues arise