Develop a social media content calendar for your tactics using Excel, Google Docs or another concise organizational tool that will detail out social media content. Take into consideration the execution of the campaign, various social media platforms, and how content will be consumed in real-time. Write a short paragraph explaining the rationale for your calendar creation.
The social media content calendar should indicate the following for each post:
Platforms you will use
Date
Time
URL (if applicable)
Brief name or description of content (e.g., contest tweet)
Character count
Sample Solution