Select a product that you like and would enjoy marketing. This could be a type of car, a mobile device, video games, technical outerwear, artwork, homemade jewelry, etc. Segment the market for this product using the following questions and activities as a guide.
- Select 5 friends, followers or connections that you have on any social media platform and segment them as if they are potential customers of the product you have chosen to market. You need to identify three different segments. i.e Geographic, Demographic, FLC, Lifestyle, Behavioral, Gender, Social class etc.
- What variables did you use to segment the potential customers?
- How were social media helpful to you in assigning each person to a specific segment?
- Finally, decide which segment of the three you are going to target your marketing efforts.
Sample Solution