You just got hired as the new social media manager at Peak Apparel, an outdoor sports brand focused on hiking, fishing, and camping. You’ve been tasked with running a social media marketing campaign that can help Peak Apparel grow its email list and collect content that can be used across Peak’s website, blog, and social media channels.
Assignment: Create a photo contest and develop a campaign name and theme. Keeping in mind that Peak Apparel sells outdoor gear and accessories, select a prize that would be relevant to Peak’s core audience.
Sample Solution