Identify 1-3 relevant words or terms consumers would be likely to use to search for the organization.
Search for each term on at least one search engine and one social media site.
Write a 350- to 525-word paper that analyzes your findings for each term and answers the following questions:
What is the top search result in each case?
What competitors appear in the result, and how does their rank compare?
How do the search results differ on a traditional search engine versus a social media site?
How many search results point to social media sites?
What similarities and differences did you notice among your organizations' results?
Sample Solution