I​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​. What Is Social Media A. Identify the functions and strategies that characterize social media. B. Describe how social media has evolved. Include representative examples. C. Analyze how social media and communication theory have made an impact on society. D. Evaluate social media’s role in culture shift and convergence. II. Social Media Platforms A. Compare four major platforms and their value to business. Provide details. B. Differentiate how content varies by platform. C. Illustrate how platforms are utilized by business ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​and customers. Provide appropriate examples. III. Production and Consumption of Content A. Compare how users and brands both control the messaging. Provide appropriate examples. B. Contrast user-generated and brand-generated use of media. Include examples. C. Examine the ethical and legal issues of social media content production. IV. Describe the current social media marketing trends. Consider thought leaders, brand advocates, and others. Below I have attached the guidelines and rubric.

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