Social Innovation and entrepreneurship

  Watch the video below which features Jackie Stenson, Co-Founder and CEO, Essmart, a social entrepreneurial venture. Watch the video below on her journey – watch from the 2-minute mark to the 25th-minute mark: https://www.youtube.com/watch?v=VMvK_uet9DM In addition to watching the video, please visit the Essmart website and other online sites to learn more about the company: https://www.essmart-global.com/ Based on the information shared in the video and your research on the company website and other online sources (Please research other sources): What is the problem that the company is addressing? Number of people impacted, severity of issue, geography External factors influencing the problem (political, economic, legal, technological factors) Your Critique: Suggestions for improvement: MISSION STATEMENT What is the company’s mission statement? If it does not exist, create one. Your Critique: Suggestions for improvement: STAKEHOLDER SEGMENTS (Customers) For whom is the company creating value? (Customers, employees, users, beneficiaries, volunteers, members, recipients, participants, communities, funders, regulators….) Your Critique: Suggestions for improvement: VALUE PROPOSITION What value is the company creating? (How is the company solving a problem, satisfying a need, or delivering benefits in a new way)? Why is its solution better in meeting an unfulfilled need?