Conduct a social content analysis and provide key insights by tracking and documenting your organization’s social media activities for seven days (one week) and writing an analysis. You should track and document the social activities of your organization’s on at least three social media platforms.
2) Applying the lessons, examples, and tools we discussed this week, we will create three months content calendar (2023 Q1, January – March) for your organization. Your content calendar will include information regarding:
Holidays, internal or industry events, and other important dates,
Due dates and publish dates,
Author, writer, and producer of the content,
Themes, topics, subtopics, categories,
Content details,
Target audience
Venues
Voice/Tone/Brand Persona
Purpose
Goals
There are several templates you can download from various content management service agencies. I am attaching two templates. Feel free to customize these templates to create a content calendar that will best serve your organization’s needs. If you need to create separate sheets (within the same calendar) for each publishing venue, you are more than welcome to do so. If you currently use a content management services such as Sprout Social or Hootsuite feel free to use the platform specific templates.