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https://www.presspage.com/ultimate-guide-pr-strategy-planning/ https://smallbusiness.chron.com/goals-objectives-pr-campaigns-21010.html
Conduct research on the creation of goals, strategies, and objectives for PR initiatives. In an initial post, analyze your findings and discuss how goals and objectives help define the strategic approach in a PR campaign.
When developing a PR campaign, it is important to define specific goals and objectives in order to create an effective strategy. Goals should be SMART (Specific, Measurable, Achievable, Relevant, and Timely) so that they are clear and attainable. Objectives are the steps taken to reach the end goal. They provide further clarity on how the desired outcome can be achieved and often outline actionable steps for achieving success (Presspage & Small Business Chron., n.d.).
Having well-defined goals aids in ensuring that campaigns have focus and purpose which helps guide decision making throughout its execution. For example, if a brand wants to increase awareness of their product among young adults between 18-24 then creating content that appeals to this demographic would be a key objective as it directly supports the goal of increasing awareness among the target audience (Presspage & Small Business Chron., n.d.) .
Additionally, having set objectives enables teams track progress more easily since actions can be measured against predetermined criteria such as likes or shares on social media posts (Presspage & Small Business Chron., n.d.).
Overall, defining clearly defined goals and objectives is essential when executing any PR campaign as it provides direction on what needs to be achieved as well as guidance for making decisions along way . By setting achievable targets , brands allow themselves measure their accomplishments by quantifiable metrics ultimately providing greater understanding regarding thier marketing efforts .
References:
Presspage & Small Business Chron..(n.d). Ultimate Guide To PR Strategy And Planning – PressPage Available at: https://www.presspage.com/ultimate-guide-pr-strategy-planning/, https://smallbusinesschron com/goalsobjectives-prcampaigns21010html [Accessed April 27th 2019].