Social Media Analysis
This assignment requires you to analyze and write a report on a company’s social media
presence. Choose a company from the list. Research your company by visiting its social media
accounts (it’s not a bad idea to follow these accounts for the next few days).
Pepsi is a carbonated soft drink that was first created in 1893 by Caleb Bradham, it was introduced as Brad’s Drink later on in 1898 renamed to Pepsi-Cola then shortened to Pepsi I 1961. It originated in the United States of America, with its headquarters in Harrison, Newyork in the hamlet of purchase.
Pepsi provides marketing, advertising, Sales and Promotional support to their Pepsi-cola bottlers and their foodservice customers. Their different products include AMP Energy, Dukes, Fayrouz, Mirinda, Mountain Dew, Mug Root Beer, Nature Trust ( regular and sugar-free) , Pepsi, Pepsi Cola, Pepsi Jazz Strawberries and Cream and Sierra mist.
Pepsi has 87 Facebook pages, with over 1,100,000 fans who have liked their official pages. They interact so well with their fans by engaging them in various activities for example; they recently created a ‘ Like’ machine where their fans were to upload photos at a walkabout bar holding Pepsi bottle. They are keen on reaching the interests of their target audiences, by using very cool, hip promos music and sports as their marketing strategy.
They have an account manager who is quick in giving responses to their customers. Pepsi’s marketing strategy is on another level; they are top-notch. One would be easily persuaded to try out their products.
Pepsi has 52 Twitter handles, which are all used to run their campaigns and market their products. Being very aggressive marketers, they keep it one tweet a day by engaging their audiences through posting new updates, pictures and videos in their account. Their account manager responds to their fans promptly by apologizing to irritated customers and correcting errors.
With 19 Instagram accounts, they can know what their community well, thus, able to create contents that inspire and resonate with them well. People are more into photos nowadays, Pepsi uses this strategy by uploading photos often with the brand which help them build relationships with their clients.
Pepsi has 25 channels in youtube which major mostly in commercials that engages artists, musicians and other popular people. Their recent commercials involved Cardi B, Lil John and Steve Carell who have helped the product majorly in branding. They have a ‘More than Ok’ slogan, a commercial that was done by Steve Carell that created too d traffic for their page and product thereby increased sales.
They also use the National Football League Championship in their commercial to target their football fanatics.
Their short commercials are interesting and appear as small ads, before watching something on YouTube.
Social media presence
Pepsi is quite aggressive in its marketing strategies; they use Twitter mostly to run their ads. Their account manager is very professional. He/she does not flood the accounts with many tweets. They keep it one tweet a day, engaging their audience. They keep them updated through videos and pictures. Social media has played a major role in the company and product in general. They can interact, know their customer’s needs and able to act promptly and effectively.
Pepsi has used social media’s potential very well especially for their promotions. It only needs to increase its engagement with its followers a bit more. This can help strengthen between them and their fans and also showcase how different their products are, what they have to offer that is different from other brands e.t.c.
With the rise of social media, most consumers are digitalized. Pepsi is in the right track because if you want to remain relevant with these types of new consumers you have to be in their level, talk their language, engage them, and connect with those by making them feel wanted. Like Brian Solis, a principal analyst at the Altimeter Group said: “Connected consumers, are getting groomed and conditioned to expect the world to come to them."