Salon selling, general sales associate assistance, and self service
What is the difference between salon selling, general sales associate assistance, and selfservice? Describe each in detail and give examples of each. (6 points) i. The difference between salon, general and self-serviced selling is the way the customer is approached and carries along in what they purchase. Salon selling is when the employee brings the merchandise to the customer and hears what they are looking for and makes suggesFons. A store that shows this would be shoe departments such as, Champs, Foot Locker and Shoe Palace. When you walk in an employee will greet you then ask what you are looking for. In this porFon, they will escort you to a place to sit and works with you unFl you find a pair of your liking. General selling is when the customer will have the liberty to look around the store and select what they will like to try-on. This is where the customer will go into the fiOng room and the associate will assist the customer in the fiOng room. Typically, the associate will stay with the customer all the way to make the transacFon. Stores similar to Nordstrom and Victoria Secret are common to have this kind of selling style. Lastly, self-service selling is just that; the customer wonders the stores and into the fiOng room and will be helped at check out. This is the most common way of selling styles. Popular retail stores that follow the self-service style would be Forever 21, Pacsun, Zara and Target.
Why is it important to evaluate a sales associate? Describe two ways a sales associate performance can be evaluated and measured? Be detailed and provide examples. (5 points) i. It is important to evaluate the sales associate because you are able to tell if the company is doing its part on explaining the mission of the company. The sales associate it the face of the company and carries the moXo for the customer experience. The company can evaluate the customer by giving feedback in a formal or informal style. A formal review would be when the supervisor sets a specific meeFng with the customer to discuss their work performance. The other way a sales associate can be evaluated by receiving an informal review. An informal review is when the supervisor gives their feedback to the workers in that given moment instead of waiFng for a day to come to discuss their adapFon to the workplace. These types of evaluaFon can be seen in my situaFon. I was recently hired at a cannabis business and my supervisor has been giving me informal reviews where he explains how I can work more efficient and how I’m doing a good job. I personally like the informal reviews because I can reflect on what I just did and move forward whereas, if my supervisors came to me weeks later, the informaFon would not be so vital. There has been moments I’ve seen a formal review but, this has been done with personnels of higher ranking coming down to the store and speaking to the associates.
What are two different ways the sales associate can be compensated. Which do you think is more successful and why? (4 points) a. An associate may be compensated by Quotas-plus or by base salary pus commission. I believe rewarding employees with a base pay plus commission because they would know they are finically secured and there is always more money to gain. When an employee chooses to go a`er the extra money, they will become the image of the company and that will be a win for the company. For example, I have a friend who works at Champs and they get paid their base pay and commission. The managers or company will set each a day a goal amount that the associate needs to meet. Once they have reached the goal, they receive their commission.
A`er reading arFcles on Kohl’s and Zappos and their strategies to build and retain customer relaFonships find an example of another retailer going above and beyond with their customer relaFonship. (10 Points) a. Give detailed examples on how they serve their customers and provide links to your sources. b. Remember you need to be doing research, don’t go off memory or guesses. You can combine your research with your personal experience if you would like. i. hXps://corporate.target.com/press/releases/2020/03/targetoutlines-2020-strategic-iniFaFves ii. hXps://apnews.com/arFcle/shopping-thanksgiving-holidays-holidayshopping-coronavirus-pandemic-f84a9734f0b7b83550ec326f09faf09a iii. Since the pandemic has started, Target has added Drive-Up/Order Pickup to their features. This new feature has boosted profits by 500%. Due to this new number, Target has a new plan to grow bigger and keep their customers keep shopping at their stores. Target will be doing this by figuring out how to enhance same-day services. According to corporate, Target will take this acFon by allowing the customers check out their alcoholic beverage a lot faster. They will also allow customers shop their groceries a lot faster by simply picking them out when they are bagged.
