Questions:
1) Haagen-Dazs had been the main competitor to Ben & Jerry. What kind of pros and cons would the existence of Haagen-Dazs in Japan bring to Ben & Jerry when entering the market?
2) Ben & Jerry’s already entered several European countries, and they can develop the strategies to improve the sales in those countries, so why should the company consider entering Japan?
3) What are advantages and risks for entering the Japanese market with Seven-Eleven?