Requirement: Identify one new retail innovation currently in the industry. Using the terms, concepts, and theories learned in this course, write a 7 to 10 page (Arial or Times New Roman 12 pitch font with double-spaced lines).

Research: Additionally, using the APUS Online Library, conduct research and incorporate at least four (4) additional sources other than your readings to support your essay. Use the APA Style to cite your “in-text” references and to list your references on a reference page. A copy of APA Style Examples is located in your Student Course Materials folder. You can view it by clicking on the Course Materials button. Additionally, the APUS Online Library has the APA Style Manual http://www.apus.edu/Online-Library/tutorials/apa.htm available for your use.

You will need an Adobe Acrobat Reader (Click here for free download)
http://www.adobe.com/support/downloads/main.htm to view the APA Style example At the top of the page, click the Search tab, type in “Free Adobe Reader,” and download the reader.

Your essay will address these items:

A. Who is the retailer and what is the innovation?

B. How is the innovation allowing the retailer to remain competitive?

C. Identify at a minimum one threat and one opportunity with this new innovation.

D. How does this new innovation assist with customer service or customer management?

Sample Solution