Prior to completing this assignment, review your prior research on the company you selected for research in
this Week’s Environmental Scanning interactive assignment. Also watch the video How to Perform a SWOT
Analysis (Links to an external site.) (2016). In approximately 275 words,
(1) Describe the company’s history, products, and major competitors by accessing the Mergent Ashford
University Library online database which offers company financials, descriptions, history, property, subsidiaries,
officers and directors and by accessing the Business Insights database. (View the Getting Started With
Mergent and Business Insights: Global documents for suggested methods of searching Ashford University
Library databases generally as well as specific advice for searching these two databases).