Proposing a Crowdsourcing Campaign

  Write a 3-page paper (not including cover and reference pages) that defines crowdsourcing and that explains how culture contributes to its effectiveness. Culture is generally regarded as a collective way of life of a group of people including their beliefs, values, customs, arts, and attitudes. Next, select an existing organization (or use the organization that you have selected for your Portfolio Project) and propose a way in which crowdsourcing could effectively be used to promote the organization's brand, product, and/or services. Be creative and try to come up with something innovative! In your paper, provide your rationale as to why the proposed crowdsourcing campaign would be memorable and how it utilizes effective social media strategies. Be sure to address any ethical concerns relating to your proposed campaign and include suggestions for how it could be improved. Support your paper with a minimum of two scholarly sources in addition to the course resources. The http://csuglobal.libguides.com/libraryhome a good place to find these sources. Your paper must be written and formatted according to the requirements in the http://csuglobal.libguides.com/apacitations