Objective: Objective of this assignment is for you to increase your knowledge about how businesses are leveraging the Internet to conduct business with customers. Because you will be using public Web sites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).
Important Dates & Tasks: ( no exceptions) MIS800 Project Dates.png
This is what you will do FIRST: A) First, pick an industry of your interest that has several similar companies that have developed online e-businesses that include public B2C (business to consumer) websites.
In order to find industries- some resources: International Labor Organization:
https://www.ilo.org/global/industries-and-sectors/lang–en/index.htm (Links to an external site.) Fidelity Financial:
https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml (Links to an external site.) Deloitte Consulting:
https://www2.deloitte.com/us/en/industries/all-industries-sectors.html (Links to an external site.) North American Industry Classification (NAICs):
https://www.naics.com/search/ (Links to an external site.) MSCI- Global Industry Classification System:
https://www.msci.com/gics (Links to an external site.)
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