Product analysis

Pick five major brands (each of them belongs to a different product category) of any one company of your choice and put the brands on the product life cycle (PLC) based on their industries’ PLC phases (Reference the product categories’ revenue trend from Statista, a Hofstra database, to determine the PLC phase of each product category). Then, evaluate the company’s product portfolio. Note that you are drawing a graph like below. ABCDE represent five brands in five different product categories.