Community: It is possible for communities to benefit from increased access to communication technologies such as mobile phones and the internet (Ferguson et al., 2011). For example, citizens can more easily participate in civic debates through discussion forums online or by disseminating information over text messages (Castells 2008; Ferguson et al., 2011). This enhanced access to communication tools allows members of a community to connect more readily despite geographical distance and provides opportunities for collective action that would not have been available before digital technology became widely used (Castells 2008; Ferguson et al., 2011). Furthermore, people are able to form support networks through social networking sites like Facebook which also helps create a sense of connectedness among members within a community.

Political Behavior: According to research conducted by Valkenburg et al. (2016), there is evidence that suggests that regular users of social networking sites are more likely engage in political activities than those who do not use these platforms. Specifically they found that those who regularly used Facebook were more likely than non-users or infrequent users to report attending rallies or protests related their views on certain issues as well participating in campaigns for an elected official during election time periods. Those who frequently interacted with friends about politics via Facebook reported higher levels political participation compared those who did not engage in this type activity (Valkenburg et al., 2016). Overall it appears that engaging with others about politics over digital channels encourages people take part in activities related these topics outside cyber space too .

Public Health: Recent studies suggest that traditional news outlets may play a role influencing public opinion regarding health matters such tobacco use and vaccination policies(Smith 2015; Smith 2019). News coverage often exaggerates risks associated with certain behaviors making them appear larger than they actually are thus creating public alarmism(Smith 2015; Smith 2019 ). This type reporting is likely contribute false beliefs regarding risk factors associated particular behaviors which ultimately affect rate at which citizens act upon recommended changes needed maintain good health(Smith 2015; Smith 2019) . In addition , some research indicates heavy consumption reality TV shows featuring unhealthy habits might lead viewers adopt similar behaviors themselves as result influence based off what they’ve seen portrayed screen leading poorer overall health outcomes across population due increased rates obesity substance abuse etc.(Krotoski 2012) .

Economy: The economic impact of digital technologies has largely been positive due its ability facilitate large scale business transactions quickly cheaply between companies located different parts world . Globalization resulting from advancements communications systems lowered barriers entry markets resulted large influx investments capital foreign countries allowing businesses grow rapidly increase profits strengthen economies abroad . Also development ecommerce allowed consumers buy goods services any location direct from comfort own homes improved convenience customers decreased overhead costs businesses improved customer service brought faster delivery times all had effect stimulating growth respective economies where utilized properly . Despite benefits however , critics argue globalized marketplaces lack regulation open door fraud abuse illicit exports labor exploitation corrupt practices etc.(Kaplinsky 2001)

Overall it seems clear that mass media plays an important role our lives affects numerous aspects society whether positively negatively depends heavily usage context message being delivered each instance cases look at points out importance proper cultivation healthy safe environment when comes utilization technologies ensure best results everyone involved everyone around us benefit long run